CSR

We all know that the majority of consumers drink responsibly, but we are aware that alcohol can be consumed in a manner that can create problems for individuals and the wider society.

At Maxxium, we are committed to enhancing social responsibility by promoting responsible consumption and by making ourselves accountable for how we market our brands. We are continually strengthening our procedures to ensure we comply with the law and social norms. We recognise our responsibility to tackle what are serious issues for society. Implementing policies and procedures for responsible marketing and promotion remain a priority.

We have signed up to the Public Health Responsibility Deal, are signatories to The Portman Group and actively support drinkaware.co.uk and the following trade associations:

• The Wine and Spirit Trade Association
• The Scottish Licensed Trade Association (our on-trade sales director is their chairman)
• The Scottish Licensed Trade Benevolent Society (our events and communications manager is a director)
• The Licensed Trade Charity
• The Wines and Spirits Trades' Benevolent Society